为什么社交媒体平台在向SocialFi和NFT扩展?

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要点:

  • NFT正通过创新技术颠覆世界,重塑众多行业。

  • SocialFi是一种由用户掌控的开放式去中心化生态系统,能够为用户隐私、安全性以及个人资产所有权保驾护航。

  • 随着SocialFi项目越来越受到关注,Meta、Twitter和Reddit等社交媒体巨头纷纷将NFT整合到他们的平台上,展开如火如荼的探索之旅。

  • 本篇文章将带您了解什么是SocialFi,以及主要社交媒体平台为何要通过进军NFT领域来应用SocailFi。

自2020年开始,去中心化金融(DeFi)、NFT和加密货币就一直风靡社交媒体。但是把社交媒体、去中心化金融(DeFi)和NFT整合到一起会得到什么呢?一个名为SocialFi的强大生态系统就此诞生。

从本质上讲,我们熟知的社交媒体格局是挖掘内在信息。多数主流平台获取用户的数据并将其出售,然后对用户进行“广告轰炸”。然而,随着Web 3.0和元宇宙的建立,我们共同见证了去中心化金融(DeFi) 和NFT一路突飞猛进,成为国际新闻头条。我们也看到了比特币和以太坊这样的老牌加密货币甚至一些精选的山寨币都涨到新高。说到这里,去中心化金融(DeFi)在未来还会带给我们什么呢?这就是SocialFi发挥作用的地方。请继续阅读了解有关SocialFi的更多信息,为什么社交媒体巨头对这个生态系统感兴趣以及这一切和NFT有何渊源。

想要立即开始探索NFT领域,敬请查看全球最大的中心化NFT市场币安NFT市场,任何人都可以浏览并交易多种多样的NFT,从收藏品到游戏内物品以及艺术品等等应有尽有。

什么是SocialFi?

Social finance(社交化金融)简称SocialFi, 指的是社交网络和区块链金融的结合。SocialFi空间可以让用户通过内容创作、参与DAO治理、NFT铸币、用户交流、观看娱乐节目以及玩游戏赚取收入。与我们熟悉的Web 2.0社交网络不同,SocialFi项目为用户的个人数据提供更高级别的隐私性和安全性,公平分配广告收入并提供更有价值的用户体验。

社交媒体公司主动接纳NFT,并借此进入SocialFi空间

由于SocialFi空间势头日盛,越来越多社交媒体巨头正加大力度将NFT与他们的平台进行整合。积极整合或探索NFT领域的公司名单如下。

Facebook/Meta

截至2021年,Facebook用户群体估计超过28.9亿,说它统治了Web 2.0时代的沟通交流也毫不夸张。如今更名为Meta的Facebook正在向Web 3.0快速过渡。Meta的目标是打造全球最大的社交媒体元宇宙。

Instagram

虽然这家照片分享平台尚未进军NFT领域,但其首席执行官去年底曾透露:他们正在探索NFT领域,为用户群体创造使用NFT的机会。

Twitter  

计划将加密货币纳入其平台,Twitter推出了一项新功能,允许Twitter Blue帐号用户以个人资料图片的形式展示自己的NFT。

Reddit

Reddit没有错过进入SocialFi领域的机会,紧随Twitter之后推出了NFT个人资料图片。除了计划在不久的将来创建一个NFT市场之外,这家社交媒体巨头还计划将人们的Karma积分转换为加密代币。

YouTube

为努力扩大生态系统,YouTube正在研究将NFT作为创作者的另一大收入来源。首先,YouTube一直在向平台上的网红分发个性化的NFT,并宣布创作者将能够把他们创造的视频内容货币化,并作为NFT出售。

为什么社交媒体巨头痴迷于NFT?

任何社交媒体平台目前都并未制作、购买或出售NFT。然而,NFT项目的成功取决于创作者在社交媒体上推销作品的能力。随着社交媒体平台被动地影响着NFT的未来,Instagram、Twitter和Reddit等科技集团将其视为直接涉足该领域的机会。

大多数NFT所有者认为,在社交媒体上展示他们购买的NFT会让他们所持资产增值。这让兼容加密货币的社交媒体公司有机会接触和留住看重NFT的新客户。此外,在NFT领域最具影响力的社交媒体公司可以影响Web 3.0的发展,因为这次网络迭代的核心理念是将用户数据存储在区块链上。

SocialFi NFT在社交媒体上的趋势

NFT虚拟化身

虚拟化身长期以来一直在社交媒体空间中用于代表用户的线上身份。在SocialFi领域,NFT虚拟化身可以在加密货币世界和未来元宇宙中代表所有者的身份。例如,Twitter Blue允许用户验证并使用他们的NFT作为个人资料图片,这一做法得到众多社交媒体平台的争相效仿。

想要得到您自己的NFT虚拟化身吗?查看币安NFT上的NFT虚拟化身,多种款式应有尽有。

直接在社交媒体平台进行买卖

Facebook和Twitter等平台正逐渐引入去中心化金融App,让用户体验下一代个人金融服务。付款、交易代币、参与公开募股等更多活动都能在同一个社交网络平台完成。

让NFT走向大众,使用更方便

更多的开源Web 3.0应用程序制造商,例如Mask Network正在创建去中心化应用程序生态系统,以连接现有的Web 2.0和Web 3.0。希望将更多的Web 3.0应用带入Twitter和Facebook等传统社交媒体平台。

除了通过让人们更容易发现有才华的创作者来丰富与NFT相关的内容选项之外,类似Mask拓展程序的DApp可以让NFT创作者和NFT爱好者避免大量繁琐的步骤。例如,内容创作者和NFT收藏者无需针对社交平台和NFT市场使用两个不同帐号。只需一个帐户即可在平台之间无缝移动、浏览信息和购买NFT。

SocialFi会成为大势所趋吗?

纵观SocialFi目前的发展轨迹,许多人认为它是科技行业的一次跨越发展,而且是保护用户在虚拟空间的个人利益的绝佳方式。SocialFi虽然仍处于早期阶段,但可以给加密货币、区块链、NFT领域以及世界各地人们的社交方式带来翻天覆地的变化。在不久的将来,SocialFi完全有可能成为元宇宙生态系统不可或缺的一部分。

结论

SocialFi生态系统能够解决版权问题并允许内容创作者和用户通过社交互动来赚钱,同时保护他们在虚拟空间的个人利益。此外,根据SocialFi在Web 3.0时代的发展态势,我们可以预见其将在不远的将来蓬勃发展。 

想要深入了解NFT世界吗?

通过在Twitter或我们的官方公告群组关注币安NFT,深入了解NFT的方方面面,获取我们每周IGO空投和独家盲盒的最新动态。如果您是一位希望建立专属NFT的艺术家,则可通过币安NFT市场向关注者出售独家NFT,从创作中获得收益。

免责声明:NFT是一种仍处于发展阶段的新兴资产类别。本文包含的信息均不构成投资或财务建议。在决定购买、出售或交易NFT之前,请务必做好调研。

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