什么是NFT票务及其运作原理?

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要点

  • NFT门票属于数字通行凭据,持有者可获得所出席活动的专属权益。 

  • NFT票务有助于解决传统票务系统的各种问题。 

  • 此外,还能帮助艺术家和活动组织方与粉丝建立更密切的联系。 

NFT门票在手,即可全情投入未来的各种现场活动。 

与万千歌迷共同欣赏最爱音乐家的现场表演,绝对是非同寻常的体验。但试想一下,我们正满怀期待排队进入演唱会现场,伸手一摸口袋,惊觉门票却不见了!一阵恐慌袭来,我们疯狂拍打口袋,把包翻得底朝天,使劲搜寻纸质门票。 

数字化门票可以减少找不到门票的概率。但是二维码极易伪造,纪念品的选择也不多。对演唱会爱好者而言,NFT门票正好有了用武之地。NFT门票是存储于区块链的数字资产,因此丢失、被盗或损坏的概率较低。此外,NFT门票可成为永久保存的纪念品,具有珍贵的收藏价值。

NFT正在不断发展,除了艺术和游戏以外,在其他行业的用例日益增加。因此,NFT技术有助于解决传统票务行业的低效问题,这也是顺理成章之事。NFT门票克服纸质门票的缺点,奖励粉丝专属福利,甚至为活动提供额外的安全保障,并有望变革票务行业格局,惠及有关各方。 

敬请继续阅读本文,详细了解NFT门票及其如何彻底改变我们所熟知的票务系统。 

什么是NFT门票?

非同质化代币简称“NFT”,是代表特殊数字资产的加密代币。我们能通过NFT代币化数字资产或现实世界的资产,例如艺术、收藏品或房地产。NFT存储于区块链中,因此可作为核实资产真实性和所有权的证明。此外,同一时间内,只有唯一一位所有者能正式拥有NFT,且无法篡改或伪造。

NFT门票属于数字资产,是持有者进入活动的通行凭据。门票持有者可获得惊喜福利,例如见面会、独家周边商品等,享受前所未有的沉浸式粉丝体验。除了与粉丝建立紧密联系之外,NFT门票还能让艺术家、活动组织方和利益相关者持续获得版权费。 

NFT票务如何运作? 

仔细思考一下NFT机制,确实与活动门票息息相关。实体门票通常是一次性的纸张,仅限一次入场或一个座位有效。从这种意义上说,门票具有非同质化特性。由于现场空间有限,门票以限量批次发售,这与NFT有异曲同工之妙。 

但是,传统票务的缺点是,受限于监管管控,门票发行渠道较少。例如,二级票务市场的转售商哄抬票价,黄牛票贩则通过网络买下大部分门票并高价转售。而使用NFT门票,任何人都能在区块链账本中追踪交易,轻松查看门票的买卖时间和地点,而活动组织方也能更好地控制一级和二级市场的门票出售。

NFT票务系统还可借助智能合约这个运行于区块链的程序对转售价格和费用设限。智能合约是确定性程序,会在达到某些条件时自主执行特定任务。组织方通过设置规则,即可决定如何分配二级门票销售的版权费。只要门票出售给新的所有者,就会触发版权费支付。

此外,活动组织方通过在首选区块链网络铸造所需的NFT门票数量,作为票务系统的一部分,即可舍弃第三方发行渠道。只要设置好销售或拍卖价格,买方付款即触发智能合约。随后,NFT门票会发送至买方的数字钱包,通过手机随时获取。由于NFT门票存储于区块链网络中,持有者还可选择活动组织方指定的NFT市场转售门票。只要有人买票就会触发智能合约,则买卖双方银货两讫。  

艺术家同样可以使用NFT门票,以专属空投或其他福利奖励忠实粉丝,提升他们的互动体验。币安与南欧最大的音乐节“春之声”合作,正是NFT门票在现实生活派上用场的力证。 

币安向现场观众提供2022年春之声音乐节专属的NFT证明出席协议(POAP),让他们尽享精彩纷呈、富有个性的音乐节体验。持票人受邀下载币安App,获取专属NFT,即可前往币安展台解锁前所未有的乐趣体验。

NFT如何应对传统票务的挑战?

NFT票务解决了当前票务系统所面临的低效问题,有望打破传统票务行业格局。 

防止伪造

纸质门票及二维码的一大主要缺点在于容易伪造,这给活动现场带来了安全隐患,也让那些不知情买到假票的粉丝感到万分沮丧。 

相反,NFT门票交易记录于区块链账本中,活动组织方和参与者均可在链上验证每张门票的真实性,并追踪其所有权的历史记录。这几乎断绝了不法分子伪造门票的可能性。 

降低成本,加速制作

发售和铸造NFT门票的相关成本低于制作和发行传统门票所需的成本。 

NFT门票的制作筹备时间要比实体票所需的时间短得多。组织方可在几个小时就完成票务铸造和发行。 

持续创收机会

NFT依托的区块链技术推开潜在机遇的大门,为所有参与者创造有形价值。通过智能合约技术,艺术家和活动组织方可持续获得NFT门票带来的版权费。如持票人在二级市场出售门票,转售的部分收入也将归艺术家所有。持票人还可转售购票时附赠的NFT空投。  

减少丢失或损坏的几率 

传统纸质门票极易丢失或损坏。NFT门票则存储于数字钱包中,通过手机即可随时访问,这将大大降低门票丢失或损坏的风险。  

结论 

随着区块链技术和Web3的发展,在NFT的助力下,票务系统将经历可喜转变,艺术家、活动组织方以及粉丝均有望获益。

NFT门票创建在区块链网络中,轻易就能鉴定真伪。这种无法篡改的性质能有效防止不法分子伪造和贩卖假票。此外,通过加强管控一级和二级市场的门票销售,活动组织方和艺术家均能从NFT票务系统中获益,同时还能与粉丝建立持久的互动关系。 

NFT领域仍处于起步阶段,但凭借迅猛的发展速度,则有潜能完善传统的票务系统,拓展现场演出活动的巨大发展空间。 

通过币安平台,探寻NFT世界 

涉足多姿多彩的NFT世界。通过币安NFT即可浏览种类繁多的NFT。币安NFT市场向艺术家、创作者和区块链爱好者敞开怀抱,诚邀大家共同铸造和交易优质NFT。不希望错过任何动态?欲随时了解每周IGO投放和独家盲盒发布的最新资讯,敬请关注币安NFT的Twitter和Telegram账号。

敬请阅读下列指南文章,了解详情:

  • (支持)币安NFT市场入门

  • (博客)《为什么您应该在钱包中存储NFT》

  • (博客)《NFT的未来:数字收藏品不是唯一》

  • (币安学院)《七大NFT用例》

免责声明:NFT是一种仍处于发展阶段的新兴资产类别。本文包含的信息均不构成投资或财务建议。在决定购买、出售或交易NFT之前,请务必做好调研。 

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