币安新晋成为巴西足球甲级联赛的独家加密货币赞助商

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合作对象分别为巴西足球甲级联赛和其他3项巴西足协(CBF)的女足精英锦标赛:Brasileirão Female Neoenergia、Brasileirão Female A-2以及A-3

2022年5月9日——全球领先的区块链和加密货币基础架构供应商币安与巴西足协(CBF)达成合作,新晋成为四项足球精英锦标赛的独家加密货币赞助商。赞助赛事包括巴西足球甲级联赛(Brasileirão Assaí),以及女足赛事Brasileirão Female Neoenergia、Brasileirão Female A-2和Brasileirão Female A-3。为期三年的合作关系旨在让币安品牌形象与巴西足球赛事紧密关联,此外计划开发满足球迷互动权益的数字资产,即粉丝代币,和NFT等项目。

巴西足协商务营销总监Lorenzo Perales表示:“在数字和科技生态系统发展大潮下,足球行业日新月异。在足球王国巴西,球迷开始涉足粉丝代币和NFT领域。顺应这一趋势,巴西足球甲级联赛、女足赛事Brasileirão Neoenergia、Brasileirão A-2和A-3能与行业巨头币安达成合作,无疑是富有重大意义的创新之举。通过此次战略合作,我们能深入洞察巴西球迷,让他们充分参与到赛事当中。”

币安首席执行官兼创始人赵长鹏则表示:“体育是社会包容的重要推动力。足球与巴西的身份标志和文化紧密联系。因此,与巴西足协达成合作至关重要,这样能助力我们扩大加密货币的应用范围,惠及用户以及加密货币和区块链社区,并对整个巴西社会带来积极影响。”

币安聚焦开拓巴西市场,于三月份宣布签署一项合作谅解备忘录,表明收购Simpaul Investimentos的意愿,这是一家由巴西中央银行和巴西证券交易委员会(CVM)授权的交易平台。这意味着,要圆满达成这笔交易,需获得巴西中央银行在内的各大监管机构首肯。

说回巴西体育领域,币安还赞助了巴西Paulistão Sicredi足球联赛和桑托斯足球俱乐部(Santos Futebol Clube)。币安在国际体育赛场也频现身影,赞助非洲国家杯这项非洲大陆最大的足球赛事、欧洲足球劲旅波尔图(葡萄牙)和拉齐奥(意大利),同时还与Alpine F1车队建立合作关系。

此次赞助的联赛赛事

巴西足球甲级联赛(Brasileirão Assaí)由20支俱乐部组成,代表着当前巴西男足的最高水平。巴西女足甲级锦标赛Brasileirão Female Neoenergia和乙级比赛Brasileirão Female A-2均由16支俱乐部组成。与此同时,首届Brasileirão Female A-3比赛于今年举行,32支球队将同场竞技。

关于币安

币安是全球领先的区块链和加密货币基础架构供应商,推出了一系列金融产品,其中包括交易量最大的数字资产交易平台。币安平台深受全球数百万用户的信赖,致力于提升用户的资金自由度,推出无与伦比的加密货币产品和服务组合,其中包括:交易与金融、教育、数据与研究、社会公益、投资与孵化、去中心化和基础架构解决方案等。欲了解详情,敬请访问https://www.binance.com。  

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